February 15, 2017

Tips on How to Sell Your Jewelry on Instagram

In this weeks SOS (Shop Owner Series) we talk about Instagram. Are you doing it right? Well, if you've struggled or are new to Instagram, here are some great tips on building your jewelry business better on Instagram. We hope it helps!

There are so many positive benefits to Instagram. For starters, it offers you the perfect visual environment, as an image-based site, to properly showcase your products. It then allows you to interact with your customers and build a loyal fan following as well, as a social network. If you are set to begin selling online, you can make the very most of this social sharing opportunity by incorporating some of these great practices!



Photograph Your Jewelry
A definite must is to have quality images. The truth of the matter is that you can have two photos of the same piece and one will not come even close to representing it, while the other makes them look so appealing to the viewer.

Finding a way to diffuse your lighting is a great place to begin. This way shiny surfaces will be kept from becoming overexposed and possibly even turning white. It will also help you to capture some sparkle ad shine while distributing the contrast.

For this purpose, you can quickly and cheaply build yourself a simple light box that will work great in getting the job done. We found this video that shows you have to make your own light box for photography.

You will then want to be certain the photos are in focus and then slowly take a few moments to crop and edit them to perfection. So that your colors show up accurately you will want to fix levels and to give a true representation, boost or reduce saturation.

Also, take advantage of the robust tools that Instagram offers in editing your photos. Sometimes you can turn a not so great photo into a hero simply by editing with lighten, sharpen, tilt and more.

What About Backgrounds?
Make sure the surface you select is neutral in color and will not distort or clash with the jewelry colors. One thing that works great is plain white paper. Still another would be a natural surface such as stone. You want to be certain to clear any debris off the surface that you will be photographing the jewelry on. Every little detail in the photo is going to stand out since you are photographing something which is small.

You may also want to try things perhaps like driftwood, or perhaps even jewelry store displays. You want to experiment a bit with different background and lighting combinations. It will take a bit of time and effort, but you will develop the perfect technique to suit your jewelry by doing this. Some use scrapbooking paper or wrapping paper as a background. Be creative but make sure your jewelry is the hero and the background matches your brand.

Modeling photos are something else you want to take. Letting the buyers see the jewelry being worn helps give them thoughts of just how it will look on them!

Should you find that your jewelry beauty and details are not being fully showcased, you can get help improving the photos with the help of an editing service like Pixc or RemoveBackground.



Writing Jewelry Descriptions
Your goal is to persuade a potential customer, when coming up with a product description, that your jewelry is perfect for them to buy. You want to be clear and direct, but you also want to have some fun with it. Important details have to be included like materials, colors, dimensions and options, but you do not want to simply list these details.

The description you want to create should be a beautiful, sparkling one, shining as much as the jewelry does. And you want to also relate a story about the jewelry. Describe how you crafted it, or the history that it has. If all-natural materials were used in it's creation, tell where it was they came from. Give suggestions for pairing it with attire and tell about its effect when worn. You should also mention the benefits of the pieces along with its features.

What is the Difference Between Features and Benefits?
This is the easiest way to give this thought: The problem that the service or product solves for the customer is highlighted by the benefits. The details about how any problems are solved are the features.

You will want to know your customer to best figure what benefits you want to emphasize. You will certainly be able to increase your online sales and conversions by figuring just who your primary audience is and just what matters to them most.

Your jewelry will want to be a part of a lifestyle. Reach out to  potential buyers that are enjoying that lifestyle now and are interested in enjoying it even more!

Hashtag Strategy
On Instagram, a cornerstone to your increasing exposure for your jewelry is proper hashtag use. Besides reaching current fans, you will also reach new followers to contribute to the conversation when you include the right hashtags. Try Hashtagify.me for some data on hashtags to help you plan your strategy.

On every image that you post, you can include up to 30 hashtags on Instagram. The truth is you are better off using 5-15 hashtags, even though you will be tempted to use more, that are relevant to the posted photo.



Iconosquare for Checking in on Your Performance
To monitor your Instagram, you can use Websta or Iconosquare. It will give you an idea of the engagement you receive, which posts are liked the most and more.


With Instagram Influencers Partner
On Instagram, one of the very best ways to increase your brand's popularity is to collaborate with influential Instagrammers. Look for those accounts related to jewelry and fashion and get in touch with these influencers to see if on one of their posts they would be willing to feature your product.

While it will likely cost you some money, working with a non-celebrity influencer, it will most likely be far less than other different forms of advertising online. And as long as you partner with the right influencer, it should lead to increased website traffic, visibility and sales!

It is simple enough to find influencers. Go to the built in search function on Instagram and search for relevant hashtags/keywords. Go through the results and put a list together of those you would choose to collaborate with. You then need to do some homework. Keep in mind that the influencers you are seeking you want to be able to drive action, as well as have a large following. Sometimes a following of 2-10k is better than one with 200k if you take a look at the actual followers. Make sure you reach out to accounts that seem more organic than built with bought fans.

When seeking an Instagram influencer that will help with your brand, consider the following criteria:
  • They create quality and beautiful content.
  • They post on a regular basis.
  • Their posts receive high engagement. 
Interacting with them is the fastest and simplest way to get on the radar of an influencer (and their followers). Start on Instagram by engaging with their content. You can comment on their posts. You can also in the same way interact with their audience.

You can then reach out personally to an influencer by email or by phone, once that your integrating with them on Instagram has laid a foundation. Get to know them a bit and inform them you believe you have something that their audience will love to offer. You can then offer a free product or service for them to try if they are at all interested. Their audience can then be informed about it.

Additional Tips For Interacting And Posting
To promote your jewelry business, a great thing about Instagram is it can be done in a number of ways. Not every single post needs to be an item listing. You can showcase items you are currently crafting, add in tutorials, or share your daily life in posted photographs. And every promotion need not be direct and blunt. There will be those times when your jewelry simply happens to be present in a compelling post story being offered!

Make Shopping Easier for Your Audience with Have2Have.It
To link up Instagram to an off-site jewelry shop at one time took all sorts of convoluted steps. Today, with the help of Have2Have.It (soldsie), it is really easy.

When on you integrate this app on a product in your Instagram feed, shoppers have the option of clicking a Have2Have.It link. They are then directed to a shop page where they are able to check out. Buyers will feel comfortable making their purchase because the shop page design will be just like your Instagram feed design.

Referred to as Have2Have.It but logo is for Soldsie


Now, to get started selling your jewelry on Instagram, you know all that you need. Just remember to always respond to comments and messages and interact with your fans and customers. We hope these Instagram jewelry business tips open great new doors for you!

For more SOS, click here. If you would like to add some of your own tips or have a question, enter in the comments below.

February 10, 2017

Featured Maker: Studio Simple and Bliss In Art

Though metal stamping has our heart, we love all types of jewelry making. This may explain why we really like the simplicity of Joanna's work with both resin and metal stamping. Let's meet Joanna.

Joanna Zdzienicka, Bliss in Art and Studio Simple
My name is Joanna Zdzienicka. I am wife, a mom of two girls, a perpetual learner, art lover and dreamer.

I'm passionate about calligraphy and jewelry. I find inspiration in nature, clean lines of minimalism and Japanese aesthetics.

My adventure with jewelry started about eight years ago with repairing and redesigning my own pieces, and I was immediately hooked. As with many others, I started with beading projects. I also remember a bracelet that I really liked but could never wear - it was so rewarding to be able to shorten it and make it fit perfectly! At one point I was able to marry jewelry and calligraphy and created a handwritten jewelry line.

Now, I am working with resin, wire wrapping and hand stamping techniques. I love exploring new materials and learning new skills, so this is definitely not the end! Right now I love making anything with a hammered texture and stamping - it adds so much character to even the simplest pieces.

My favorite metal design stamp so far is the Beaducation Original chevron stamp, which I enjoy using as an accent or border stamp. I love how metal stamping allows me to make a piece of jewelry more special and meaningful. Sometimes a simple personalization with an initial or name makes all the difference.

My friend encouraged me to open an Etsy shop and start offering handwritten necklaces. Since I just had a baby and wasn't working at that time, I gave it a try. I couldn't have imagined that it would turn into a full time business. It took many nights, enormous support from my husband, passion and perseverance to get where I am now.

You can find Joanna's jewelry on Etsy:
Bliss In Art - meaningful and inspirational
Studio Simple - minimalist and modern










Travel Inspired Jewelry Ideas - New Camper Metal Design Stamps

Whether you enjoy road trips, live by the seat of your pants in an Airstream or are just an all around happy camper, we've got the metal design stamps for you.

Our high quality, USA made square heat-treated tool steel metal design stamps are detailed and make great impressions. Deeeeeeetails - we love 'em! 😍

https://www.beaducation.com/home/search?qry=ds554+ds553+ds241

Great quality makes us a....HAPPY CAMPER 😊


And as always, we are in if for the long haul so great quality really matters to us. 👏👏


If you are the road trip type, check out our post on state blanks and stamps here. If you just love cool designs, you are going to love our SUCCULENT design stamps because they are super cute (and very detailed too!) See them here, Succulent Jewelry Ideas.

If you make uh-mazing jewelry or other metal stamped items, share with us - #beaducation. To be featured with Beaducation contact Angela@Beaducation.com.

February 3, 2017

Valentine Jewelry DIY Ideas - Hearts & Love + Giveaway

Who doesn't love to be loved? We have one whole entire day out of 365 days dedicated to LOVE though we don't really think it should be celebrated only once a year....Anyhoo, we are heart crazy these days, let us show you why! Plus we have a giveaway we think you will, well, LOVE! 💝

'I give you my heart' Key Chains
We think this stamped key chain set is a great gift to make for your special someone. We have so many blanks to choose from (so you can really personalize the project) but we think this 'You Complete Me" heart duo is pretty perfect all around. Stamp a date, names, places and/or phrases, and watch their hearts melt with this perfect handmade gift.

Find everything you need to make these heart keychains here.



Chain of Hearts
Although some may wear their hearts on their sleeves, we believe it is much more fashionable to wear them around your neck! This stylish necklace is surprisingly simple to make. Our Brass Stylized Heart with Peened Edge is very luxurious. This is the perfect necklace to pair with any outfit. Stamp each heart to make it personalized, or leave it blank to keep it classic.

Find everything you need to make this chain of hearts necklace here.


Stacked Heart Pendant
This stamped pendant is a lovely take on the classic stacked circle pendant. We took our classic heart blanks and used all four sizes, including tiny classic heart solderable accent

Find all that you need to stack your hearts up here.


Infinity Heart Bracelet
This is a Beaducation Favorite! Look at all the detail!. Utilize your stamping, riveting, and metalworking skills to turn a simple heart washer into something really cool.

Find your way to this infinity heart bracelet here.



You know we love us some arrows...here are two examples using some of our favorite arrow and heart stamps. Simple yet so cute and I think the point is made 😍 

Click on the photos below for those specific stamps.















 

Below is a quick way to find some jewelry making heart items to make some love inspired jewelry. Whether it's for the love of your life, a dear friend, something special for you (cuz you gotta love you!!) or your Etsy store, we hope we've inspired you to make something uh-mazing. Please share with us! 

As for the GIVEAWAY....you have two ways to win. 

#1: Simply include our hashtag (#beaducation) in your Instagram jewelry posts for your chance to win -OR-
#2: Send us a photo(s) of your work and we will enter your name.

We will randomly select winners and send out free product! Winners to be announced on Valentine's Day via our Instagram feed and direct message. Good luck!!

Photo submissions may be used for our marketing unless you request that we do not use your photo(s). To be considered for a Featured Maker highlight, please contact Angela@Beaducation.com. See one of our Featured Makers here.

Find:

January 17, 2017

Valentine's Day Jewelry DIY Designs

Yep, February is here! And you know what that means -- time to start (or finish up) your Valentine's Day jewelry! Need some inspiration? We've got you covered!

The most obvious place to start is with hearts. We offer a lot of heart blanks in every metal we carry -- sterling, silver filled, copper, brass, gold filled, pewter, rose gold filledaluminum and nickel. By far our best selling hearts are sterling silver, and here are the ones that are most popular:



Check out that 11mm heart stamp in action on our Instagram page!


Looking to save some money? For a limited time, we have a handful of Valentine's Day-themed products on SALE!!! 



If you still need more inspiration, we have a whole DIY Design Ideas category devoted to Valentine's Day. Personalized jewelry is the perfect way to express your love. Now that you have browsed the products, here are some ideas to get you creating!



What are you waiting for? We have you all set up with inspiration as well as the right tools and materials for the job. What will you be stamping this Valentine's Day and, more importantly, who will you be giving it to? Share with us: Instagram  Facebook

January 16, 2017

How to Stamp Metal & Make a Necklace - Step by Step Tutorial

Welcome to the wonderful world of stamping on metal! We are so excited that you are here! Below are a list of the tools you will need to start metal stamping as well as a step by step tutorial on how to metal stamp. We recommend watching the video for more detailed instruction and tips.

Step 1: Prep
Set yourself up for success by clearing off an area to work and make sure you have the tools you need to work on your metal stamping project.

Tools and Materials
Hammer, 1 or 2 lb Brass Hammer
Steel Bench Block, a larger bench block is much easier to work with
Hole Punch Pliers
Metal Letter or Design Stamps
Metal Blanks for Stamping
SharpieLiver of Sulfur, Enamel
Pro Polish Pad or Fine Steel Wool and a Polishing Cloth
Tape, we like painters tape or any tape that has a bit of thickness to it
Jump Rings
Chain

Step 2: Practice Stamping
We recommend practicing on a 24 gauge copper sheet. Be sure your bench block is on a flat surface. 

Choose your metal stamp and place it on the copper sheet. Make sure the stamp is facing the right direction and standing straight up. 

How to Stamp on Metal to Make a Necklace - Step 2: Practice Stamping

Hold the stamp on the mid to low portion of the stamp to better stabilize it and press it slightly into the metal. 

Let the weight of the head do most of the work holding the hammer about midway. Use your hammer to strike the stamp once.

How to Stamp on Metal to Make a Necklace - Step 2: Practice Stamping


Step 3: Line Up Your Stamps
One way to line up your stamps nicely is to use tape. You can gently slide your stamp until you feel the bottom of the letter catch the top edge of the tape

How to Stamp on Metal to Make a Necklace - Step 3: Line Up Your Stamps

Step 4: Planning Out Your Project
We are going to make a necklace for Anabelle. An easy way to plan out your stamping project is to trace your blank on a heavier card stock. Put that card stock on a magazine, or just flat on your work table (not on your bench block), and you can actually stamp an impression on the paper to see where your letters will land.

How to Stamp on Metal to Make a Necklace - Step 4: Planning Out Your Stamping Project

Step 5: Placement Planning
So you have your idea and you know what blank will work best, now it's time for placement. We recommend writing out the word(s) as spelling backwards can get a bit tricky. We will start from the center and work our way to the right. Then back to the center and work our way out to the left.

Use a ruler to find your center and a sharpie to mark it. Tape down your blank and get your stamp ready!

How to Stamp on Metal to Make a Necklace - Step 5: Placement Planning

How to Stamp on Metal to Make a Necklace - Step 5: Placement Planning

Step 6: Stamping
Go ahead and stamp it out.

TIP: When stamping lower case letters that hang low like a "j" or a "y", you will need to drop those letters down a bit too so they line up nicely.

How to Stamp on Metal to Make a Necklace - Step 6: Stamping

Step 7: Add a Design Stamp
Now we add a design stamp, we've chosen the tiara metal design stamp here and added a heart too!

How to Stamp on Metal to Make a Necklace - Step 7: Add a Design Stamp

Step 8: Make a Hole
Since we are making a necklace we will need a hole in our blank. We've already marked the center when we were centering our letters so we know where to punch the hole.

How to Stamp on Metal to Make a Necklace - Step 8: Make a Hole

TIP: You may notice the little bit of white paper on the hole punch pliers. Add a bit of card stock to your pliers to help avoid marring your metal as sometimes the pliers can scratch your metal.

How to Stamp on Metal to Make a Necklace - Step 8: Make a Hole

You can hold your hole punch pliers lightly in place while you gently turn your blank to make sure it's placed exactly where you want it before you punch.

Step 8: Make Your Impressions Stand Out
After making your hole, fill in the stamped area with Sharpie. You can also use Liver or Sulfur or Enamel but this is the quick and easy way plus you have all the color options with Sharpie too!

How to Stamp on Metal to Make a Necklace - Step 8: Make Your Impressions Stand Out

Step 9: Polish Up Your Piece
This is the fun part because you get to see the fruits of your labor! We recommend the Pro Polish Pads because they are quick, easy and do a great job polishing but you can also use super fine steel wool followed up with a polishing cloth to get the same effect.

How to Stamp on Metal to Make a Necklace - Step 9: Polish Up Your Piece

How to Stamp on Metal to Make a Necklace - Step 9: Polish Up Your Piece

Step 10: Add a Jump Ring
We've used an oval jump ring here because the way it sits, we are less likely to lose the stamped piece if the gap gets slightly pulled opened. Learn how to work with Jump Rings here.

How to Stamp on Metal to Make a Necklace - Step 10: Add a Jump Ring

And finally, here is my necklace for Anabelle. A personalized gift that can take about 15 min. to make.

How to Stamp on Metal to Make a Necklace - Step 10: Add a Jump Ring

We have two kits available to help you get started!

The only other item you will need:

1lb Brass Head Mallet or a 1 lb household hammer. We opted not to include one in the kit because some folks already have one.

Metal Stamping Starter Kit
Included in our Luxury Stamping on Metal Starter Kit:
Pair your new kit with some of our Design Stamps!

Luxury Metal Stamping Starter Kit with Uppercase Letter Stamp Set

Stamping tools can be purchased separately and are below. If you have only a few minutes, check out this quick and easy 5 Minute Metal Stamping Tutorial and revisit this blog post if you like.

Metal Stamping Tools - 1lb. Brass Hammer  Metal Stamping Tools - 2lb. Brass Hammer
Metal Stamping Tools - Bench BlockMetal Stamping Tools - Hole Punch Pliers
Find our Beaducation Originals here.
Find our newest stamps here.
How to Stamp on Metal - Letter Stamp SetHow to Stamp on Metal - Metal Design Stamps
 How to Stamp on Metal - Industrial Sharpie MarkerHow to Stamp on Metal - Liver of Sulfur
How to Stamp on Metal - Stamping TapeHow to Stamp on Metal - Pro Polish Pads