December 5, 2016

Succulent Jewelry Ideas

Succulents have been gaining popularity so what could be better than some super cute succulent metal design stamps?

Whether you are making earrings, a bracelet, a necklace or something decorative, these Beaducation Original succulent metal design stamps show off their fine lines and detail quite nicely. Use them separately or together.

Let someone special know you are a "succa" for them.

Add a little love and some big love too.

Personalize a jewelry piece to sell or give as a gift for the upcoming holidays. 

Get ready for a new year of growing and blossoming with this reminder.

And above all else, expect a miracle. They happen every day. 

Green Prince Succulent Design Stamp - Beaducation Original

Aloe Vera Succulent Design Stamp - Beaducation Original

Small Cactus Succulent Design Stamp - Beaducation Original

Large Cactus Succulent 10mm - Beaducation Original

We can't wait to see what you create with our new succulent stamps. Tag us #Beaducation to share. Email if you would like to be featured with us.

December 2, 2016

Meet Danelle Street, Purchasing Coordinator for Beaducation

Danelle Street, Purchasing Coordinator
Joined Beaducation: 2008
Meet Danelle Street, Purchasing Coordinator
Danelle loves all shiny pretty things especially sterling silver and gems mixed in with a heavy dose of design stamps and hammering. Torn between a variety of creative pursuits, she just can't decide between making jewelry, refinishing furniture, embellishing anything she can get her hands on, or making a big, yummy pot of soup.

From Danelle
I was working at a local bead shop (now closed) when I met Lisa. She was teaching her Say It On Your Wrist class...the classic LNK class. I've worked here since 2008 My favorite things? We laugh A LOT and Food...duh. ;)

The constant exposure to all of the new jewelry tools and supplies is also super inspiring. I am constantly writing down notes for future jewelry projects. Beaducation has gone from paid classes and the occasional DIY, You Tube FREE CLASSES, Lots of DIY's, Tons of You Tube and our Facebook and Instagram are growing everyday.

We have weathered the silver market storm. When it was REALLY expensive our base metals sold like hot cakes. Pewter and Aluminum has become more popular. We are able to support USA companies for tools and blanks because of the trends in base metal have increased. Our Beaducation Originals have BLOWN UP!

In the next five years I want 3D classes!!! LOL ....but seriously the technology will be insane in five years. Just like we are experimenting with "tasty" type videos, camera angles etc. I would love to see us interact more with local events. Lisa should write more books. We need more Beaducation Original design stamps and blanks. Possibly and finished jewelry section on our site!!!!!

I love everything that Beaducation stands for. We love what we do, we laugh and have fun, we are awesome at what we do, and are always looking for new techniques. Lisa supports us all as women, wives, moms, and as creative people! Its a first time an employer has done that for me!!! Truly unique.

Danelle has great fashion style, wears a very cute dress with very cute heels almost every day. She loves Wheezer, smoothies, seashells, high heels, Frenchies, Hawaii and she is hilarious. Her spirit animal is a grumpy old man and she is known to bust out in her "Old Man" voice without knowing it. Making sounds is her thing but she thinks her beat boxing skillz are weak (we disagree). Danelle secretly wants to be a boxer.

November 30, 2016

5 of the Best Ways to Use Pinterest to Sell Your Jewelry

The Pinner
Statistics show that 62% of all Pinterest users are female. Its largest demographic is people between the ages of 25 to 34. Many of the site's users have a University level education. They have a grasp of income matters. Another consideration is the visual aspect of Pinterest and it relies heavily on graphics to engage their target audience. That said, it is the perfect platform to showcase your jewelry. In addition, Pinterest has been moving into more of a shopping platform where users can buy something they see and like directly from their Pinterest account.

Setting Up A Business on Pinterest
Your first move is to open up a business account. The reason for getting a business account is because it gives you the option of viewing the analytics of your pins. You simply fill in all your business details in the section labeled 'Business Name' as well as a little information about the business.

Setting Up Your Profile on Pinterest
After you've chosen your username, location, and logo picture, you enter your website. There you'll be asked to verify your site (which means copying and pasting a bit of code and adding it to your site). It's really simple and is necessary to get you set up for Pinterest marketing.

Create Your Pinterest Board
After your profile is all set up it's time to create a few 'Boards' to pin your pictures to. Whenever you create your Board make sure to add in as much information as possible staying focused on your keywords to make your Board easy for people find.

Most people wonder how many Boards they should create and what topics should they cover. Usually, anywhere between 10 and 20 works well. It makes your profile appear to be full and rich in content. That encourages others to 'follow' your profile so they can keep up with your posts.

I know it sounds like a high number of Boards and maybe a lot of work. However, you can create each Board to be as specific as you want. The best approach is to decide what your target market is and create Boards you believe will appeal to those people.

Just to give you an example, let's say you own a Jewelry business. You could create Boards like these:
  • Spring Jewelry Trends (adding the year can give you more relevance and traction)
  • Summer Jewelry Beach (or your style "Vintage", etc.)
  • Fall Jewelry
  • Winter Jewelry 2016
  • Jewelry Gifts
  • Wedding Jewelry (in the description use "Bridal Jewelry" so you have a chance to cover both searches)
and as many more as you like and believe will attract people to your business.

It's good to think a little outside of the box in determining what Boards to create. While you want to stay focused on your products there are a lot of subjects and products that fall just outside the perimeter of your theme that your target audience would find interesting.

Be sure to choose cover images to go onto your Boards that follow your basic them or style. That way when people are viewing your profile they'll get a good idea about your brand, even without visiting your website.

Using Pinterest For Business Purposes
Here are a few business tips on how to take advantage of the power of Pinterest for your business:

(1) Create 'Rich' Pins and add "Buyable Pins" if you can

With Rich Pins you can add a little more detail to your website pins. Pinterest will display your website URL as well as take your blog post description and add it to your pin automatically. That's the advantage of having Rich pins. They can also include the price. If your website is built on Shopify, DemandWare, BigCommerce or Magento you will have the option for Buyable Pins which are uh-mazing.

Using Rich Pins is very easy to do. All you do is add some code onto your site. Be sure you fill in all of you 'Alt Tags' for your website graphics. Even with Rich pins having a keyword rich description makes it easier for people to find your content.

Whenever you pin an image you've found on a website you might see the descriptions has already been pre-filled for you. That's because the Alt Tags were filled in. It always pays to maximize every tool in the toolbox to attract the most people you can to your site.

(2) Create Specific Sizes and Shapes of Images on Pinterest
Try Canva to create your Pinterest images. They have a "Pinterest" template. Be sure to save your work and name it correctly. You can copy it for next time and replace the content which will save you some time.

(3) Schedule Your Regular Pins by Using Tailwind
You can set up to have a specific number of pins to be posted regularly throughout the day. That includes on your group Boards as well. Pinterest has a lot of fun and powerful features to take advantage of. Tailwind can help you plan out your time on Pinterest, post to boards and monitor which boards and posts are performing well as well as those that are not.

(4) Check Your Links But Pin a Mixed Quality of Content
Your content should contain some of other people's content. Don't make the mistake of just pinning your own. Look around on Pinterest and pin things from other people as well. There's really no magic formula for how much of your own and how much of other people's to pin, but a healthy balance is recommended. Be sure to post back to your website for your own pins so you can drive traffic there with the goal of converting visitors into customers.

View your analytics and tweak it to see if there is an equation that works better for you. In time you'll find a good formula for your Pinterest model. When pinning other people's content you need to check the links to make sure they work before pinning them to your Board. Many pins have broken links and a lot of them take people to spammy sites with a lot of aggravating pop-up ads. That will cause people to avoid you. You want to ensure that your visitors have a pleasurable experience and don't go away irritated.

(5) Pin to Group Boards
You can utilize PinGroupie to help find group Boards. This is where a lot of people are contributing to the same Board. Search by title, description, or category. You can see how many followers are there and how many repins and likes for each post.

TIP - Try to join with groups that show a high 'repin-per-post' rate. That way you'll get the maximum exposure to that group's followers.

(6) Always Review Your Analytics
Your analytics will reveal statistics that will help you know how to tweak your pins. It will show which ones are getting a lot of traffic and which ones are not. You can basically find out what's working and what isn't and tweak things accordingly.

When used well, Pinterest can be a great tool in being discovered by potential customers, staying connected with current customers and driving traffic to your website which can help you perform better in organic online searches.

We hope these tips help you. Find more Shop Owner Series (SOS) below and if you have any questions or would like to add some of your own tips that you've found helpful, please enter in the comments below.

How Much Should I Charge for My Jewelry on Etsy?

How to Plan Successful Holiday Email Campaigns

How to Build My Etsy Store for My Jewelry Business

How To Start A Jewelry Business

November 23, 2016

How Much Should I Charge for My Jewelry on Etsy? (SOS #3)

Welcome to another Shop Owner Series, aka SOS. We recently saw some questions on our posts about how to price jewelry. So this week, we thought we would address this and hopefully give you some help in determining how much to charge for your jewelry pieces.

When users join Etsy, they are excited to be able to share their creations with the world. Their relative inexperience and desire to make a name for themselves may cause chronic under pricing, a problem that sadly goes uncorrected far too often. You may lose motivation if you do not make enough profit per sale. If you're wondering "how much should I sell my jewelry for?" you have come to the right place! Below you will find pricing guidelines as well as the reasoning behind them.

The first step is to charge what an item is worth, not what you think customers would be willing to pay.

Your item's price sends a message to your consumer about its quality, so a lower price can actually turn off some shoppers looking for high quality merchandise. As a result, you should never look to undersell other Etsy sellers. Worse still, chronic undercharging can give customers a false sense of what they should expect to pay for a quality item, hurting all of the sellers in your niche, not just you.

Perhaps you are hesitant to charge more because you fear alienating the customer base you already have. Chances are you have nothing to worry about. To prove it, try an experiment by introducing a new line of merchandise at a higher price point while maintaining your old price points on older items. The new probably sells at least as well as the old. Quality merchandise will sell even if it is a few more dollars than it used to be.

Once you've made up your mind to charge a fair price, you need to go about it the right way. The easiest method is to identify a few other sellers who offer similar products to you and then charge the average of what they charge. You could still end up too low if they are not charging what they should be, however, so this method is not foolproof.

If you need a foolproof method, crunch the numbers yourself. Don't worry, you won't need complicated math. What you will need is a wholesale price. The wholesale price is what a customer pays when they buy from you directly. First, determine what your hourly rate is. That will be part of if not all of your labor cost. The following formula will help you set a fair wholesale price:

          (Labor + Materials) x 2 = Wholesale price

The labor cost should be how much money you want to make per hour (or month), divided by how many items you can produce in that hour (or month). For example, if you can make four of the same items per hour and want to make $50/hr, the labor cost can be $12.50 per item. Your time is valuable, so it is a mistake not to pay yourself something for the time spent making an item.

Material costs are fairly self-explanatory, and doubling the cost ensures that you make a profit after covering any additional overhead costs. Look for options to buy in bulk for items you know you can use for more than one style of jewelry. While it's great to get a better price, be sure not to overbuy on items that are not as versatile.

Buy in Bulk

Should a retailer express an interest in carrying your wares, a whole new model emerges. Retailers need to mark your wholesale price up in order to make a worthwhile profit for themselves, and it is your job to provide them with an MSRP. The formula below will help you do so:

                Wholesale Price x 2 = MSRP

Here is a spreadsheet that can help you determine your costs, wholesale, retail and MSRP pricing.
This one's even simpler than the last. As you can see, you first figure out a fair wholesale price and then double it, keeping both you and your retail partners happy. If you work with sales reps or distributors, remember that you need to add their costs to your price tags as well.

While it is somewhat counter intuitive to think you can raise prices without losing sales, it is a common occurrence on Etsy. Customers want premium products and will not even consider items priced too cheaply. You may also find it difficult to keep producing products if the rewards are not satisfactory. Thankfully, the tips above should help you determine prices fair for everyone!

Have any tips you would like to add or any questions we can help with? Enter in the comments below.

Want more great Shop Owner tips? 
How Much Should I Charge for My Jewelry on Etsy? (SOS #3)
How to Plan Successful Holiday Email Campaigns (SOS #2)

November 18, 2016

Step by Step Necklace Tutorial - Metal Stamping

Today Adrianne Surian creates a fun necklace using metal design stamps and a few tools. See her step by step necklace tutorial below.

As you can see, I’ve been playing around with some patterns and design! This was a fun piece to make – a little bit sweet, a little bit sassy, perfect for Halloween but not over-the-top… For today’s piece I’m using a basic economy font and two Beaducation design stamps that they sent me to test out. I’ll leave links below to many of the supplies I used in case you’d like to check them out for yourself or to do some shopping!

For today’s project you will need:

So, let’s dig into the design stamps. I think we can all agree that the best part about metal stamping is making beautifully personalized pieces. But now that stamping has been hot for a few years, new trends are emerging with artisan blanks and new designs. It’s increasingly popular to stamp designs on basic blanks, but I know that can be challenging for new stampers! I’ve simplified today’s project with a quick design hack using stamping tape and a 3/8″ circle paper punch.

New stampers can benefit a LOT from using stamping tape – it helps you align your letters vertically. You simply drag the stamp very gently downward to the edge of the tape, and when the bottom of the letter hits the tape, you’ll feel it stop.

But stamping on the round? Well, that’s an entirely different challenge! I did test the triangle curve design stamp and found that it very closely matches a 3/8″ round curve. So I used my hole punch on the tape and placed it in the center, giving me an instant guide for stamping my curved triangle stamp in a near-perfect circle. (I say near-perfect because no matter how experienced you are, hand stamping will always produce a few imperfections. We call them charming and unique.)

After stamping my circle, I added tiny fat hearts around the perimeter of the blank and stamped “MAD LOVE” in the center with 3/32″ economy stamps. I love the sentiment for year-round wear, but the “madness” aspect makes it an especially fun Halloween piece, too!

I prefer to use enamels and acrylic paint over Sharpie markers to darken my impressions, but it’s simply a matter of personal preference – all methods work well! If you use the sharpie to darken your piece, you’ll need to polish away the excess ink. With enamels or acrylic, the excess can simply be wiped away with a paper towel.

You can see above that my message was slightly high on the center of the blank. This happens! I’m using tools that are new or lesser-used in my collection, and each stamp or font you work with will have its own best uses. But I’ll let you in on a little secret that I use to fill gaps and centering issues: A few well-placed dots with an awl look decorative and they help to balance the piece. You’ll see below exactly what I mean!

Now, my favorite metal to stamp on is pewter. It’s heavy and substantial, and it’s also soft and takes a great impression. Pewter is used in some beautiful artisan blanks because it can handle the additional detail that basic metals like aluminum cannot. But BECAUSE it’s so soft, you may notice that the face of your stamps can actually cause misshapen blanks. The hearts I added along the edges cause my circle to look slight octagonal, and the shift of the metal cause my hole to become a little squashed.

This is not a bad thing, and it’s not a flaw! It’s a natural effect of displacing metal with stamps. But the perfectionist in me wanted that top hole to be round, so I set an eyelet in the hole using an eyelet setting tool. This step is completely optional! It’s simply something I like to do to make a hole look a little more finished.

Now that the star of my piece was ready to go, I still wanted to add a little sparkle. I threaded a 3mm and 6mm bead onto a jewelry head pin, wrapped the pin around my round nose pliers, and wrapped the wire end in coils between the loop I created and the top of the beads. This is a basic wire wrapped charm and I use the technique in many (maybe most!) of my favorite designs.

Finally, I added jump rings to both the stamped pendant and the beaded charm, and strung them on a 26″ necklace chain, which is my favorite length at the moment. It hits near the bottom of the rib cage for most women, but of course it will depend on your stature and on your personal preferences! You can make this necklace as long or as short as you like.

Bottom line about trying out a few Beaducation products: there are some great features. The selection of blanks is enormous, and you can find some great artisan designs within ALL the metal families, not just the pewter. The aluminum blanks they sent had a thin plastic coating that you can remove so that your blank isn’t scratched before you even begin! They carry brands I have used for years, and they also have a lot of great original designs as well – including many stamps made in the USA. They’ve got their finger on the pulse for what is new and hot in DIY jewelry, and the designs I tried have great detail (just look at those clear lines inside the tiny fat hearts.)

November 16, 2016

Meet Claudia Navarette, General Manager of Beaducation

Claudia Navarette, General Manager of Beaduation
Joined Beaducation: 2006
(Lisa left, Claudia right)
Meet Claudia, General Manager
As General Manager of our crazy business, Claudia does it all! When she is not checking in with each department making sure everything is running smoothly, she is dancing. In fact, she is the best dancer who never tried out for 'So You Think You Can Dance.' We are glad because it means she won't become famous and leave us for Hollywood. How would Beaducation exist without her?

From Claudia

I met Lisa through a popular bead store in Palo Alto (only online now) I was working at. She was teaching Say It On Your Wrist at the store and also taught an employee class. It was the first time I had ever seen stamping and I was instantly thinking....this is AWESOME!

I started working here in 2006. I took time off to help run a family business for about a year in 2008 and was back at Beadyo in 2009.

I worked back when we were located in a tiny office in San Carlos and I was filming and editing the very first classes launched on When I came back I was doing the same but I was also in charge of HR and managing the office.

Watching the growth. It's crazy how you wake up one day and realize wow I have been watching this morph, grow and become amazing all these years!...AND that I get to work with my friends. I have known people from the bead store days (before Beadyo) and I have met so many new ones too. I consider everyone here family. It's great!

One of my favorite things is the technology and transformation of our website...inside and out. The changes made on an internal level are the ones that have changed a lot for all of us. And the look of the website has transformed into something even greater...a beautiful way to put out the message.

In the next five years I want more business! More exposure! It's such a fantastic product (all of it) that everyone should know about it:)

Claudia loves the color red, sugar skulls, makeup, hair stuff, Tequila and Hershey's kisses. As a baby she was found dancing in front of her mirror to Michael Jackson. She wasn't walking yet. This lady has some makeup skillz and has memorized thousands of lyrics. Today Claudia digs 90's, R&B and Rap and can drop it like it's hot.

November 2, 2016

How to Plan Successful Holiday Email Campaigns (SOS #2)

Today's SOS (Shop Owner Series) is about helping you you get ready for the holidays! Before we even know it, the holiday season will be upon us, so you want to get right to those digital marketing campaigns that will drive increased sales to your business.

You can be at a much better advantage if you get started sooner than later. Let's get ready to take advantage of the mindset of your customers and the increased traffic this period brings with it. Your customers are geared up to click that buy-now button, and you want to welcome that response. That's why it is important you take a look at this five-step tips list so that your online business is totally prepared to respond when called upon.

1. Review Previous Holiday-Season Data
For some reason, this gold mine of important and valuable data is often overlooked by businesses that possess it. You want to know just where last year's holiday traffic actually came from. Was it organic traffic, paid search, social media or email marketing?

Doing this now allows you to aggressively pursue it this season. For example, if email marketing was the thing, you will want to get those email campaigns ramped up this year. And if a promotion you offered last year was a success, you will want to get on another one this season.

NOTE: Email marketing is SUPER effective. About 70% effective actually. That said, do not buy lists or spam your subscribers. Sometimes LESS is MORE. Provide valuable content and grow your list organically.

To do this, be sure you have a way for users to sign up for your newsletter easily. There are a lot of options out there, try Mailchimp. They are easy to use and have a ton of great features with competitive pricing.

2. Put Together Holiday Email Marketing Campaigns
As opposed to your traditional email campaigns, your holiday email campaign version will most likely be somewhat different. As an example of this, your traditional campaign may be geared to reach the consumer perhaps every 10-12 days or so.

You may want to be more aggressive in your holiday season approach. Never forget that the consumers are in a buying frame of mind right now and you don't want to miss out on that.

Ahead of time, you want to write your auto-responder and consider a funnel/auto workflow. Make the effort and take the time now to plan well how to entice and convert the email traffic you generate. Waiting too long to get this done is a recipe for conversion numbers that are going to be poor.

3. Make Certain Your Website Is Mobile-Friendly
Never forget, you need a mobile-friendly website. A good start is running your site through the mobile-friendly site Google offers, but it is with real visitors that you need to test your user experience.

A great idea is to ask employees family members and even total strangers to use their mobile devices to access your website and let them access your offers, navigate your pages, submit your forms and get in touch with your business. And make certain that they provide you bluntly honest feedback and if things are not right, let you know! Holiday visitors are ready to buy and you want to be certain that when they visit your website, they do not get frustrated or annoyed.

4. Map Out Holiday Content Marketing
When it comes to planning your holiday content, it is never too early to get going! Your goal should be to have everything ready ahead of time.

During the holiday season, you may want to increase your posting frequency. And with whoever is handling your SEO, you will want to discuss this early. Of course, around holiday specific keywords you will want to create your content.

5. Schedule Your Social-Media Posts For The Holiday Season
Now is the time to look into using an automated social-media tool, if you aren't already. All social media you never want to automate, but you will be glad to know you have posts always scheduled which will spark interaction and drive website traffic. Try Hootsuite and/or Later.

The key is holiday-specific images, messages and hashtags - during the holiday season, your approach will be a bit different. Try Hashtagify to find hashtags to boost your campaign.And do not be afraid to throw some direct offers out there during peak holiday season. People are going to be searching enthusiastically for good deals!

Our hope is that these tips help make it a great holiday season for you!

Learn How To Start A Jewelry Business (SOS #1)
See all of our Shop Owner Series (SOS) here!