March 20, 2017

2017 Craft Month Giveaway Week 3 of 4!! Week 2 Winner Announced!!






Week 3 is here!! You still have two chances to win one of our remaining two giveaways! Before we tell you a bit more, let us congratulate Week 2's Winner....

Congratulations to Renee Feldstein Goldfarb!!

Please reach out to Fun@Beaducation.com to collect your prize! You've won a bonanza of blanks valued at over $50!! Get ready to stamp your heart out!


Week 3!!

Our third giveaway starts TODAY and ends on Sunday, March 26th. The value of this weeks giveaway is woth $100!! On March 27th we will announce one lucky winner AND our next giveaway! 


This giveaway is worth $100!

There are three different ways you can win - each one gives you one entry.
  1. Leave a comment on this blog post letting us know either what your favorite Beaducation Original stamp is OR what was the first piece of jewelry you made? 
  2. Leave a comment on the giveaway post on our Facebook page. 
  3. Share our giveaway Facebook post on Facebook.
  4. Follow us on Instagram and repost our giveaway - you must tag us (#Beaducation) so we can enter your name!

Good luck to everyone!! Go!!



Stay connected with us via our newsletterInstagram and Facebook for our next contest, game or giveaway!

Please note: Your comment may not show up right away as comments are moderated - if you don't see it right away, please feel free to check back in 24 hrs. 

March 13, 2017

Craft Month Giveaway Week 2 of 4!! Week 1 Winner Announced!


We are SUPER excited for Week 2 of our I'm So Crafty giveaway! But before we tell you a bit more, let us congratulate Week 1's Winner....

Congratulations to Susan Maniatty Hunter!!! 

Susan, please reach out to Fun@Beaducation.com to collect your prize! You've won Lisa Niven Kelly and Taryn McCabe's new book, New Stamped Metal Jewelry, Lisa Niven Kelly's bestselling book, Stamped Metal Jewelry, AND our Stamping on Metal Starter Kit. This popular kit includes:
Week 2!!

Our second giveaway starts TODAY and ends on Sunday, March 19th. The value of this weeks giveaway is over $50!! On March 20th we will announce one lucky winner AND our next giveaway! 


This giveaway is worth over $50!

There are three different ways you can win - each one gives you one entry.
  1. Leave a comment on this blog post letting us know either what your favorite Beaducation Original stamp is OR what was the first piece of jewelry you made? 
  2. Leave a comment on the giveaway post on our Facebook page. 
  3. Share our giveaway Facebook post on Facebook.
  4. Follow us on Instagram and repost our giveaway - you must tag us (#Beaducation) so we can enter your name!

Good luck to everyone!! Go!!


Stay connected with us via our newsletter, Instagram and Facebook for our next contest, game or giveaway!

Please note: Your comment may not show up right away as comments are moderated - if you don't see it right away, please feel free to check back in 24hrs.

March 6, 2017

2017 Craft Month Giveaway Week 1 of 4!!


You know what March is right? Craft Month!! In celebration of this uh-mazing month we are giving away really cool jewelry making tools and/or supplies weekly!!



Our first giveaway starts TODAY and ends on Sunday, March 12th. The value of this weeks giveaway is over $100!! On March 13th we will announce one lucky winner AND our next giveaway! 

The winner from Week 1 will receive Lisa Niven Kelly and Taryn McCabe's new book, New Stamped Metal Jewelry, Lisa Niven Kelly's bestselling book, Stamped Metal Jewelry, AND our Stamping on Metal Starter Kit. This popular kit includes:


This giveaway is worth $105.95!
There are three different ways you can win - each one gives you one entry.
  1. Leave a comment on this blog post letting us know either what your favorite Beaducation Original stamp is OR what was the first piece of jewelry you made? 
  2. Leave a comment on the giveaway post on our Facebook page. 
  3. Share our giveaway Facebook post on Facebook.
  4. Follow us on Instagram and repost our giveaway here - you must tag us (#Beaducation) so we can enter your name!

Good luck to everyone!! Go!!

Please note: Your comment may not show up right away as comments are moderated - if you don't see it right away, please feel free to check back in 24hrs. 

March 5, 2017

Meet Mike Vargo, Engineer for Beaducation

Mike Vargo, Engineer
Joined Beaducation: 2010
CLICK his photo to hear his jam!

Meet Mike Vargo, Engineer
When Mike is not fixing bugs and deploying new code for Beaducation, he can be found fervently biking around town or jamming on his bass. Mike is a coder by day and a musician by night with a passion for coffee, jazz and dogs. He holds the Beaducation Bowling Team's highest score with a record-breaking throw and he's got the medal to prove it!

From Mike

I met Lisa through her husband Paul because we play together in a band called Cover My Six. Paul asked me if I wanted to help him work on a project about beading and videos. That was over 6 years ago. I've worked with Beaducation on and off since then.

My favorite thing about Beaducation are the people of course! I love how it is takes the stereotype of women and being artsy/craftsy and turns it on its head because they are also bad ass business people, super efficient operations, and still create a lovely work environment with a great team spirit.

In the last five years I've experienced us getting much more serious about the business, product, brand, and delivery. But of course still staying Beadyo!

Further maturity and business growth while staying true is what I see for us in the next five years. I think the business will change in ways we don't know yet, with new ways of purchasing and learning, but the core values of the team will stay on.

I'm very grateful to be welcomed into the team. I only work a few hours a week but I am treated with such respect and kindness. The business is about products and customers and what I do is only there so as not to get in the way of that process.

FUN FACTS ABOUT THE MIKE WE KNOW & LOVE
Mike has a great pair of legs which is why he wears shorts all of the time. He likes to ride his bicycle and can do just about anything computer related with a piece of string, a keyboard and internet. He used to own a self restored corvette and has a Zen side. Mike jams in his band (he is REALLY good). He's got some sweet Reggae tunes on his YouTube and often plays at local spots in the Bay Area.

February 28, 2017

Featured Maker: Abercrombie Cumbes

Meet metal stamping artist and maker of super cute but still sophisticated jewelry, Collette Abercrombie Cumbes of Abercrombie Cumbes. We love her teeny tiny's and her overall style. Her pieces definitely promote love and happiness. Let us introduce you to Abercrombie Cumbes.

 Abercrombie Cumbes metal stamped hot air balloon earrings

How did Abercrombie Cumbes begin?
Abercrombie Cumbes (AC) was an idea inspired by sitting in a field back in 2013 at Glastonbury. It was a moment when I realized how unhappy I was in my 9-5. So, upon returning home, I quit my job and began making decisions wholly based on making our life a happier one.

I started on my happy journey by developing AC. To start with, I got hooked on painting furniture which was great but it started to take over our home. I did a mix of furniture and home decor. Soon enough bunting, furniture and all sorts of craft delights filled the house.

It wasn't long before I decided to streamline my crafts and focus on my hand stamping skills. Bashing metals with a hammer proved to be a fantastic stress relieving activity with the added bonus of being really good at it! I'm pretty nifty with a jewellers saw too.

So, from that point onwards we've been doing what we love and what makes us happy, creating our personalised gifts using high quality British made materials.

We recently got our hallmark so we will continue to develop our silver jewellery and gift range!

How many years have you been making jewelry?
Not for very long at all, I started making jewellery at the start of 2016.

What got you started in jewelry making?
I’ve always loved jewellery but have only ever had a few select pieces. Jewellery is such a personal thing to everyone. I’m so fussy about the feel, texture, weight and sound of jewelley I could never find things that were just right for me. I’d rather wear no jewellery that something I was unsure of.

Was there anything that helped you decide to start your own jewelry making business?
I guess that it was a natural progression to expand my skills. I always want to adapt my skills, learn more and to know how things work. I wanted to incorporate my hand stamping into it too. Working with silver meant that I could get my teeth into something new. It also meant I could make wonderful shiny things that I love!

What are your favorite kinds of jewelry to make?
I will only ever create something that I love, I think it's because I'm so fussy! I find more passion goes in to something you love and enjoy making. I love creating interlocking silver bangles, they make the most beautiful sound as they jingle with your natural movements. I’m head over heels for the teeny earrings I make too. They’re playful but subtle and super shiny too. A real triple threat!

Can you name some of your favorite metal design stamps?

The Beaducation fox stamp is my absolute favourite, the owl and the hot air balloon are battling out for second place at the moment. 

 Abercrombie Cumbes Metal Stamped Fox Earrings  Abercrombie Cumbes Metal Stamped Owl Earrings

What do you love about metal stamping?
I love the diversity and the space for creativity that metal stamping offers. The popularity of hand stamping has boomed since I began whacking stamps with my hammer a couple of years ago. It’s accessible for those who want to give it a go and varied enough to let seasoned stampers showcase their own style and let their creativity run wild. 

In my time I’ve created such beautiful personal gifts, it’s been an absolute joy and so refreshing to get a little glimpse of the love people have for their significant other, their family and their friends. It’s also highly addictive, hand stamping can empty your bank account quicker than you can sell your latest make, especially with the ‘need’ for another font, design stamp or tool.

Learn more about Abercrombie Cumbes here or visit her online below.

Meet more of our Featured Makers here. If you would like to be considered for a feature, please email Angela@Beaducation.com.

Instagram 

February 25, 2017

The Most Important Step When Launching a New Jewelry Business

In this SOS (Shop Owner Series) we will talk about the most important step when launching a new jewelry business. Too many people think about a product they want to sell, get super excited about it and just go for it without much thought or planning. The hope is that they will somehow go viral, be well known and make just enough to live comfortably for the remainder of their lives. This can happen but usually either by pure luck, doing the work or a little of both. Since luck is uncertain let's go with doing the work...

So what’s the very first step to a successful launch for your jewelry business? Above all of the other items, it is to define your target audience. This will help you define your brand, which is important when designing your logo, Etsy site, website, marketing presence and even your product line. 

Having a clear and defined path for these items really starts with who you are catering to. Who is your ideal customer? You need to know your target market first. It's much easier to cater to one audience than trying to catch everyone. If vintage jewelry is your thing and you've defined your audience, stay focused on vintage jewelry. Imagine how much work it would be to create completely different styles of jewelry like vintage, goth, simple and bold pieces.

Also, you don't want to confuse your audience. Your style should be reflected in your marketing and what one audience likes, another audience may not. Only then can you be relatively certain that the products you are designing for them will be something they will want to buy now and in the future. Your brand should be appealing to your target audience just as much as the jewelry you sell.

Next, build your following. Here are some ways to gain some traction online and build a following:
  1. Offer a discount, enter them in a drawing for a giveaway or offer sneak peeks in exchange for email sign up. 
  2. Offer people a chance to win one of your pieces before they can buy it. This can help build anticipation and increase your following on your social accounts and email list. 
  3. Tease your followers with behind the scenes shots and videos to get them excited about what's to come. Be sure to hashtag effectively (see 6 of the Best Ways to Use Pinterest to Sell Your Jewelry for help with hashtags and more). 
  4. As you get closer to your launch date consider a giveaway that you promote on Facebook and Instagram. You can include your email list but they are already in so probably better to focus on continuing to build your list. 
Next you will want to focus on:
  • Research your target audience.
  • Develop your brand, one that is appealing to your target audience.
  • Plan out your product line staying focused on your target audience.
  • Set up your email campaign(s).
  • Set up and optimize your social accounts (make sure your photos are on point, not blurry or cropped odd).
  • Photograph sneak peeks, something that tells your story and giveaway items.
  • Build out your Etsy store or website - be consistent with your branding.
  • Start your blog - this is one great way to perform better in searches.
  • Plan out and implement your photographs: Teasers, sneak peeks, giveaways, etc.
  • Do a giveaway - make sure you get something back on this, an email sign up, a share, something.
  • Launch your store!
As you can see, there’s a lot that goes on behind the scenes that most people don’t see until after launch happens.

This is why sometimes it can look like a brand new business opens up and is suddenly successful, and you’re left scratching your head and wondering how in the heck they’re getting sales but you’re not. Now you know why.

Though everyone is different, plan for about a three month period from start to launch. Hopefully this gives you an idea of how long it can take to get launched so you can plan accordingly.

Find out how to earn more business and continue repeat business.

Those of us who've made running a jewelry making business one of our top priorities have countless tasks that must be juggled each day.

If you think about your jewelry business as being an actual business rather than a mere hobby, you have to be strategic when deciding just where the majority of your efforts should be invested.

In order for your company to generate a substantial amount of revenue, you have to determine 1) Which strategies are capable of generating profits right now 2) Which strategies will start bringing in revenue with a little dedication and perseverance on your end 3) Which factors you'll never be willing to compromise on even if they don't have a lot of profit potential (if any at all).

After all, you didn't go into the jewelry making business in order to do what you hate.

A lot of business gurus are telling people that they should do whatever is bringing in the most money and to stop paying attention to everything else, but the approach I take is a far more diplomatic one.

In order to thrive in the jewelry making business and to maximize the amount of satisfaction it provides, you need this business to produce both cash and moments of sheer enjoyment.

1. Start by writing a list of things that you do in your jewelry making business that aren't generating any revenue or that simply don't generate as much revenue as your other endeavors. Then:

2. Get rid of all the tasks that you absolutely hate performing. Do you believe that having a twitter account is essential because you heard that all web-based businesses have to have active presences on this platform? If these efforts aren't directly generating income, then you can cut them out without feeling any guilt whatsoever.

3. Think about which actions might produce more money if you only give them more time. Some things require patience. Blogging is an excellent example of this, as is search engine optimization or SEO. If you have a hard time determining how to prioritize this list, take a few months to closely watch the numbers.

4. Last, find out which tasks you will retain regardless of their outcome. There are likely certain products that you simply love manufacturing or online marketing efforts that you enjoy, even if they aren't having the most positive impact on your bottom line. This is what my blog is to me. In fact, I am currently spending more on hosting services than I earn in ad revenue or ebook sales, so being in the jewelry making business actually winds up costing me money.

Although you may not be able to let these activities go, simply acknowledging that they're done for pleasure rather than profit can change your whole attitude about them. Make sure that you're enjoying them and making them lower in priority during times when more profitable activities are essential for getting your bills paid.

See more blogs for jewelry making business owners here.

February 23, 2017

Meet Mel McCabe, Production Manager at Beaducation

Mel McCabe, Production Manager
Joined Beaducation: 2010
(Mel left, Lisa right)
Meet Mel, Production Manager
Mel has the uncanny ability to spot exciting new products for our site. Unearthing treasures is in her blood. She has traveled from Texas to Vietnam in search of sparkly stones and adventure. When she isn't making up songs for Beaducation's Product Videos she can be seen at her local Karaoke bar attempting to win the prize for the night. She knows her 80's music lyrics and gemstones which has her fitting right in at Beaducation.

From Mel

In 2005, I hunted Lisa Kelly down at the BABE bead show in Oakland where she had a booth. I was managing The Bead Shop in Palo Alto, CA and wanted her to come teach her Say it On your Wrist Class for us because everyone had told me that she was the most fantastic instructor on the planet. She was unable to resist my charms and she taught classes there and I soon realized that she was indeed THE BEST instructor on the planet.

I've been with Beaducation since 2010. Some of my favorite things are my creative, talented and most of all kind co-workers and creating new design stamps and blank shapes that customers really want! In the last five years we've added at least 200 more design stamps, 500 more blanks, multiple new metals and so many more Beaducation Originals shapes and designs. I think the most amazing change since we have moved into this new building 5 years ago would be upgrading from two bathrooms to FIVE!

In the next five years I want all stampers to be able to try our design stamps to really see immediately how much easier and more crisp and detailed they are than any other design stamps on the market.

I want stampers to try our American Made Pewter originals that are so easy to stamp and have an already perfectly polished and finished look. I would like to add in at least two more Beaducation Original Fonts sets and get all crafters watching Lisa's classes and to try stamping!

FUN FACTS ABOUT THE MEL WE KNOW & LOVE
Mel. She does Cher better than Cher. Her favorite stone is Ruby. Her love of bling started with her Swarovski baby rattle, no joke. She can dance, play guitar, has written two books and has an amazing voice. Mel loves her "littlest girlfriend", rocks, God, Elvis and Bruce Springsteen. She can also blow a bubble in a bubble with chewing gum. She is a big fan of placing fake spiders in random spots at Beaducation for the thrill of scaring us all.