August 4, 2017

New Feature: Instagram Shopping aka Shoppable Tags

Ever wished you could earn more from Instagram? Behold shoppable tags where you can add product information and links to your photos, otherwise known as Instagram Shopping. Since November, Facebook has let 20 select brands (Kate Spade New York, Macy's, Lulu's +) try out the new feature and it's been a hit. You may have seen it already on Etsy's Instagram feed too.

There are some limits, like promos can only include a single photo and you can't utilize video or the multi-photo carousel. Facebook explained that it’s “giving businesses the power to create and tag a post with products directly from their iOS mobile phone. Once a business has a product catalog connected to their account, tagging a product is as simple as tagging a person in a post.”

And that's not all. Instagram also shared that businesses will have access to new stats such as how many people clicked on “shop now” buttons and tapped to see more product details. “By telling businesses more about their audience and which posts are performing well,” the company wrote, “they can create more relevant content.”

Is this exciting news? We think so! 



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