
What inspires you?

What is your favorite technique and medium these
days?
Lost wax casting. I love love love carving wax models. There’s
a freedom of form and expression that isn’t limited by soldering, joining, or fabrication.
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Casting by Joe |
What is your favorite color?
Blue. No yellow! Ahhhhhhhhh!
Sorry, you have to be a Monty Python fan to get that one. But seriously, my
favorite color is silver, no gold - argghhhh!
What are you up to lately (either jewelry or
personal hobbies)?
Teaching takes up a lot of my
time and creativity; designing classes and lesson plans to convey traditional
jewelry techniques. But in my free time, when I have it, I like to saddle up
the dogs and go for a walk. There are lots of little hidden pockets of nature
in the East Bay, and it’s
nice to explore those with my four-footed friends.
How have you seen our industry change in the
last 5 years?
Being a teacher, I work a lot
with students, and most students are women. That was true when I was getting my
jewelry degree, oh, 25 years ago! The jewelry industry seems to finally be
making tools for women -- hey, they’ve
finally noticed that most of the students out there are ladies! So, we have the
gorgeous Green Lion Saw Frame and Potter Saw Frame, and pink handles for the
flex shaft, and more. Wubbers pliers, made for women and designed by a woman
(Patti Bullard).
Any recent trends that speak to you?
In the area of sales, we’re at an interesting place in jewelry history, once again. What an up and down roller coaster for making it as a maker it has been: economic down turns, economic “recoveries," sky rocketing metal prices, the birth and betrayal of Etsy. (Let me adjust my cane and stroke my gray beard... ha!) Back in my day, you sold your jewelry at shows and festivals, and by introducing your line to galleries and stores, and on your website. In the early days of the wild, wild internet, selling jewelry online was strange and odd: “How do I know I like it? I can’t touch it on the web." One thing Etsy helped with was making a central place for makers to sell and helping to make the idea of buying handmade goods online just as secure and confident as brick and mortar transactions. I live around
San Francisco, so speaking from that point of view, I can see good signs:
houses selling again, people fixing up houses, students traveling on vacations.
People are feeling a little better -- they’re not going nuts, but they’re feeling better about spending some money on good
things. Since Etsy traded its handmade credo for shareholders and cheap
imports, I think the time is right for a new venue for makers, somewhere other
than Etsy. Where is that? I don’t
know. Do you know? Is it here yet? Maybe so. In the meantime, jewelers are back
to the fundamentals: sell at shows, stores, and your website. It’s going to be
interesting to see how this pans out.
Have you incorporated your free Beaducation
Online Classes into your website?
Yes! We have embedded our
information videos -- butane torch safety, home setup for soldering, and
polishing with power tools. They’re great resources for our students - and lots of
fun! Our students really appreciate them.
Where are you teaching? Any gigs you would like
us to plug?
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Joe's studio class, "Basket Style Prong Setting" |
We’re teaching at our school, of course. Come see us! SilveraJewelrySchool.com/classes
Where can your students follow you?
They can sign up for our
email list at SilveraJewelrySchool.com/lists, follow us on Facebook, and I have a blog with some articles you might find interesting.
What else should our readers know about you?
I’m awesome at Trivial Pursuit
and unbeatable at dominoes, and a terrible, terrible dancer. But seriously,
Anat and I are here at Silvera Jewelry School to help students learn jewelry.
We’ve got a calendar full of great classes, and our
classes include all materials and use of tools. We’ve got
books, DVDs, and articles out there for aspiring jewelers: Soldering Made
Simple, Soldering Beyond the Basics, and Enameling Made Easy; and I’ve
written articles for ArtJewelry Magazine. If you can’t make it
to a class at our school in Berkeley, books and DVDs are a great resource.
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At Silvera Jewelry School, each student learns from their own fully stocked bench. |
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