June 13, 2013

Pin Pointing Pinterest

Social media has become such a huge part of what we all do to support our businesses and stay connected in our personal lives. With new social media sites popping up all the time, how do you know if it's worth your time and energy to monitor yet another account?

Pinterest hit the scene in 2010 and has been gaining momentum ever since. What is Pinterest? According to Wikipedia, "Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, 're-pin' images to their own pinboards, or 'like' photos." Here at Beaducation, we LOVE Pinterest! It's a great way for us to visually keep our favorite things organized.

We have boards that represent our Core Values and our company's culture as well as Healthy Snacks, DIY Home Projects, Color (shown at left) and DIY Craft Projects. We also have boards that are more specific to what we do here at Beaducation: Stamped Metal Jewelry, New Products, Design Ideas, Online Classes, and Quips for those times when you want to stamp a phrase and your mind goes blank.

Each member of the Beaducation Team also has her own individual board. By sharing these boards with you, we are inviting you to get to know the Beaducators in a new and fun way. All of our boards are made to connect us to our followers. We love the sense of community we get from being active on Pinterest, following and being followed by other creative people -- not in a stalker-ish way, we promise!

Even if you aren't using it, you have probably figured out that Pinterest is a wonderful way to keep track of personal style boards, recipes, craft inspirations, gift ideas, your favorite YouTube videos, kids project, and countless other ideas. For those of you who have a business, Pinterest provides many opportunities to connect with that audience as well. You can spark interest in prospective customers by creating boards that represent who you are and what your business is. Create "Special Order" boards where your customer can pick and choose their own designs. Post your past work and inspiration boards so your followers can get a feel for who you are.

We recommend installing a "Pin It" button on your site to make pinning fast and easy. Pinterest is now offering business accounts that allow you to view analytics on what is being pinned directly from your website. You can watch the site traffic roll in!

Do you use Pinterest? If you do, are you as addicted as we are?

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